Superdry® Watches

Inter City Group- Birmingham 2012-16'. Prior to becoming a freelancer I was a watch designer for 12 years working within the fast pace of the UK’s largest retail-based watch design company tasked with the role of managing a team of designers as well as maintaining various key accounts (branded, own brand and mass-retail). Creating and building new watch brands from the ground up was our speciality and I was tasked with the Superdry rebrand and relaunch. This is one of the many watches I designed for Superdry.